All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index
Graphic reading “The Ipsies Beauty Awards 2026” on a soft gradient background, representing IPSY’s annual beauty and creator awards celebrationGraphic reading “The Ipsies Beauty Awards 2026” on a soft gradient background, representing IPSY’s annual beauty and creator awards celebration

IPSY 101

And The Ipsies Award Goes To… Meet Our 2026 Beauty & Creator Winners

By Maddie Aberman

Published on Apr 21, 2026 • 7 min read

Graphic reading “The Art of the Everyday” on a soft pink patterned background, representing IPSY’s May theme focused on effortless, personal beauty routinesGraphic reading “The Art of the Everyday” on a soft pink patterned background, representing IPSY’s May theme focused on effortless, personal beauty routines

IPSY 101

May’s Beauty Theme: The Art of the Everyday

Published on May 26, 2026 • 3 min read

Portrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty visionPortrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty vision

Beauty Amplified

Amy Liu Didn’t Want Safe Beauty to Be Boring—So She Changed It

Published on Apr 27, 2026 • 5 min read

Collage of celebrities with signature makeup looks, featuring bold red lips, glowing skin, and defined eyes as inspiration for iconic beauty stylesCollage of celebrities with signature makeup looks, featuring bold red lips, glowing skin, and defined eyes as inspiration for iconic beauty styles

Makeup

The Celebrities Who Made Signature Makeup Their Thing

Published on Apr 20, 2026 • 3 min read

It's about glam time you treated yourself.

Join IPSY
Default Middle Subscribe Module Image - MobileDefault Middle Subscribe Module Image - Desktop

Beauty News

Emily Ratajkowski arrives at the 74th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California. Emily Ratajkowski arrives at the 74th Annual Golden Globe Awards at The Beverly Hilton Hotel on January 8, 2017 in Beverly Hills, California.

Makeup

The Gemini Makeup Looks Written in the Stars

Published on May 27, 2026 • 4 min read

Olandria Carthen attends Annual Fifteen Percent Pledge Fundraising Gala Honoring Ms. Tina Knowles at Paramount Studios on February 07, 2026 in Los Angeles, California. Olandria Carthen attends Annual Fifteen Percent Pledge Fundraising Gala Honoring Ms. Tina Knowles at Paramount Studios on February 07, 2026 in Los Angeles, California.

Makeup

What Is Transitional Blush? The Viral Sculpting Technique Everyone’s Talking About

Published on May 27, 2026 • 5 min read

Flat lay beauty product collage featuring skincare and makeup essentials on a pink satin background, including moisturizer, mascara, lip gloss, SPF, and cream blush picks curated for a summer-ready routine.Flat lay beauty product collage featuring skincare and makeup essentials on a pink satin background, including moisturizer, mascara, lip gloss, SPF, and cream blush picks curated for a summer-ready routine.

IPSY 101

The Products Our Staff Are Hoping to Snag This Month

Published on May 15, 2026 • 4 min read

LONDON, ENGLAND - APRIL 22: Meryl Streep and Anne Hathaway attend "The Devil Wears Prada 2" European Premiere inside Leicester Square on April 22, 2026 in London, England.LONDON, ENGLAND - APRIL 22: Meryl Streep and Anne Hathaway attend "The Devil Wears Prada 2" European Premiere inside Leicester Square on April 22, 2026 in London, England.

Makeup

All “The Devil Wears Prada 2” Beauty Looks We’re Swooning Over

Published on Apr 29, 2026 • 4 min read

US actress Alexa Demie attends HBO's "Euphoria" season 3 premiere at the TCL Chinese theatre in Hollywood, California on April 7, 2026. US actress Alexa Demie attends HBO's "Euphoria" season 3 premiere at the TCL Chinese theatre in Hollywood, California on April 7, 2026.

Makeup

Euphoria Is Still Serving the Best Makeup on TV

Published on Apr 24, 2026 • 3 min read

Hailey Bieber applying a creamy RHODE face mask using a comb for even distribution, showcasing a viral skincare hack for smooth, mess-free applicationHailey Bieber applying a creamy RHODE face mask using a comb for even distribution, showcasing a viral skincare hack for smooth, mess-free application

Skin

Did Hailey Bieber Just Start a Face Mask Trend With a Comb?

Published on Apr 6, 2026 • 2 min read

Layla Taylor, Miranda McWhorter, Jessi Ngatikaura, Mikayla Matthews, Mayci Neeley, Taylor Frankie Paul, Jennifer Affleck, Whitney Leavitt, Demi Engemann at "The Secret Lives of Mormon Wives" season 2 Los Angeles premiereLayla Taylor, Miranda McWhorter, Jessi Ngatikaura, Mikayla Matthews, Mayci Neeley, Taylor Frankie Paul, Jennifer Affleck, Whitney Leavitt, Demi Engemann at "The Secret Lives of Mormon Wives" season 2 Los Angeles premiere

Hair

What Are Utah Curls? The Viral MomTok Hairstyle Explained

Published on Mar 12, 2026 • 4 min read

TV personality Kylie Jenner attends REVOLVE Desert House on April 17, 2016 in Thermal, California.TV personality Kylie Jenner attends REVOLVE Desert House on April 17, 2016 in Thermal, California.

Makeup

The 2016 Makeup Comeback (But Make It 2026)

Published on Feb 12, 2026 • 5 min read

Default Bottom Subscribe Module NEWDefault Bottom Subscribe Module NEW

Beauty Picked Just for You

Get 5 products worth up to $70

Exclusive access to epic deals up to 80% off

Starting at just $15/month. Cancel anytime.

Join IPSY