All Makeup Skin Hair Nails How-To Beauty Amplified Spoilers IPSY 101 Ingredient Index Try January
A soft purple gradient graphic with subtle texture featuring the words “Try January” in white serif lettering at the center.A soft purple gradient graphic with subtle texture featuring the words “Try January” in white serif lettering at the center.

Try January

Meet Try January, the 31-Day Beauty Challenge You’ll Actually Want to Keep

By Maddie Aberman

Published on Dec 22, 2025 • 3 min read

Try January

2026’s Biggest Makeup Trends Are a Maximalist Dream

Published on Dec 19, 2025 • 8 min read

Two people pose closely against a bright red background—one smiling with curly hair and pink eye makeup, the other with wavy blonde hair and bold pink blush—both wearing pink and red fashion looks.Two people pose closely against a bright red background—one smiling with curly hair and pink eye makeup, the other with wavy blonde hair and bold pink blush—both wearing pink and red fashion looks.

Makeup

Your 2026 Beauty Horoscope Is Here—and the Stars Are Serving Looks

Published on Nov 25, 2025 • 9 min read

A pink graphic with the text “Your 2025 Beauty Obsessions Unboxed” in bold black lettering over a soft pink background featuring blurred beauty product silhouettes.A pink graphic with the text “Your 2025 Beauty Obsessions Unboxed” in bold black lettering over a soft pink background featuring blurred beauty product silhouettes.

IPSY 101

IPSY Unboxed: Your 2025 Beauty Obsessions, Unboxed

Published on Nov 24, 2025 • 5 min read

It's about glam time you treated yourself.

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What’s on Our FYP

A close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blushA close-up image of a woman with her box braids down, showcasing her nose ring, while wearing a boyfriend blush

Try January

Everything You Need to Know About Boyfriend Blush—TikTok’s Latest Cheeky Makeup Trend

Published on Jun 25, 2024

A detailed close-up of nails featuring a soft light pink and white color combinationA detailed close-up of nails featuring a soft light pink and white color combination

Try January

9 Very Demure, Very Cutesy Nails to Try This Fall

Published on Sep 24, 2024

A close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expressionA close-up shot featuring a woman with Y2K-inspired makeup, boasting glittery eyeshadow and a fierce expression

Try January

8 Iconic Y2K Makeup Looks That Are Making a Comeback

Published on Dec 17, 2025 • 4 min read

Blonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finishBlonde woman with flawless, radiant skin and glossy makeup, exemplifying the "pearl skin" effect with a luminous, dewy finish

Try January

How To Look Lit From Within, Thanks to TikTok’s Pearl Skin Makeup Trend

Published on May 30, 2024

Woman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bunWoman with maximalist makeup look, metallic blue eyeshadow, crystal-studded brows, and dark glossy lips, enhanced by the stylish sunglasses, edgy background, and her sleek hair pulled back into a bun

Try January

Move Over Clean Girl! Maximalist Makeup Is Having a Moment

Published on Jun 25, 2024

An image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earringAn image of Hailey Bieber sporting a natural makeup look with pink blush, eyeshadow, and lip gloss, complemented by a gold earring

Try January

Soft Girl Makeup Is Everywhere. Here’s Why the Internet Is Obsessed

Published on Aug 21, 2024

An image of a woman looking glam and chic with her black ribbon hairstyleAn image of a woman looking glam and chic with her black ribbon hairstyle

Hair

14 Ribbon Hairstyles to Help You Enter Your Coquette Era

Published on Feb 27, 2024

IPSY 101

What 20 Million Beauty Lovers Taught Us About 2025 Trends

Published on May 6, 2025

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Close-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest MascaraClose-up of Maddie Aberman applying BENEFIT COSMETICS Fan Fest Mascara

Makeup

I Tried Benefit’s New Fan Fest Mascara—It’s Like Lash Extensions in a Tube

Published on Aug 12, 2024

An image showcasing the top Glow Recipe products against a purple gradient backgroundAn image showcasing the top Glow Recipe products against a purple gradient background

Skin

The 10 Best Glow Recipe Products That Transformed Our Skin

Published on Aug 28, 2024

Makeup

I Tried the New BAREMINERALS Complexion Rescue Liquid Blonzer—It’s a Sun-Kissed Glow in a Tube

Published on Jun 24, 2024

Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.Beauty writer Susan Muramoto testing out the Charlotte Tilbury Beautiful Skin foundation.

Makeup

I Tried the Charlotte Tilbury Beautiful Skin Foundation for a Month to See If It Lived Up to Its Name

Published on Jan 25, 2024

Makeup

I Tried the Tarte™ Fake Awake™ Eye Highlight—It’s Like Instant Beauty Sleep in a Pen

Published on Jun 24, 2024

Makeup

Can BENEFIT’s New POREfessional Matte Primer Make It Through a Warehouse Rave? Let’s Find Out!

Published on Jul 24, 2024

A collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient backgroundA collection of the best E.L.F products arranged in a flat lay style, set against a vibrant gradient background

Makeup

13 E.L.F. Beauty Products That We’re Currently Obsessed With

Published on Sep 3, 2024

MAC Lash Dry Shampoo Mascara Refresher ReviewMAC Lash Dry Shampoo Mascara Refresher Review

Makeup

I Tried MAC’s New Lash Dry Shampoo Mascara Refresher—Gimmick or Game-Changer?

Published on Jan 25, 2024

Ingredient Deep Dive

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Ingredient Index

No, Not All Peptides Are the Same, But All Are Beneficial

Published on Aug 12, 2025 • 4 min read

A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.A centella asiatica extract moisturizer jar in white, displayed on a rectangular pedestal with glass beakers of water pennywort placed around.

Ingredient Index

Is Cica the Secret to a Stronger Skin Barrier? Learn All About the Skincare Ingredient Here

Published on Mar 11, 2025 • 7 min read

Product group of skincare from various brands on a green background.Product group of skincare from various brands on a green background.

Ingredient Index

A Comprehensive Beginner’s Guide to Essential Skincare Ingredients

Published on Mar 21, 2024

Beauty portrait of a young womanBeauty portrait of a young woman

Ingredient Index

Why Hypochlorous Acid Is the Bacteria Fighting Secret to Clear Skin

Published on Nov 16, 2022

A photo of a mushroom on a petri dish and green backgroundA photo of a mushroom on a petri dish and green background

Ingredient Index

Magic Beauty Mushrooms: Why This Ingredient Should Be Your Next Skincare Move

Published on Jul 31, 2023

A photo of a blue serum with sea stones and sea moss on a white backgroundA photo of a blue serum with sea stones and sea moss on a white background

Ingredient Index

Get to Know Sea Moss, the Latest Ingredient Your Skin Loves

Published on Nov 22, 2021

Pink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudgePink texture cosmetic cream. Beauty creme smear, lotion, moisturizer smudge

Ingredient Index

Snail Mucin is the All-in-One Ingredient Your Skin Will Love

Published on Jan 6, 2023

Aloe vera plant in white pot against yellow backgroundAloe vera plant in white pot against yellow background

Ingredient Index

8 Ways to Use Aloe Vera in Your Daily Skincare Routine

Published on Apr 26, 2021

Behind the Mic

Lisa Vanderpump smiling against a pink background with IPSY Hitting Pan logoLisa Vanderpump smiling against a pink background with IPSY Hitting Pan logo

IPSY 101

From Lip Gloss to Life Lessons: Lisa Vanderpump Spills It All at Villa Rosa

Published on Oct 17, 2024

IPSY 101

"Hitting Pan" Podcast Episode 8: The Lipstick Lesbians Gets to the Bottom of Their Transformative Beauty Journey

Published on Jun 27, 2024

IPSY 101

"Hitting Pan" Podcast Episode 1: Patrick Starrr Gets to the Bottom of His Journey to Success

Published on May 16, 2024

IPSY 101

"Hitting Pan" Podcast Episode 7: How Danessa Myricks Became Beauty’s Best Accident

Published on Jun 20, 2024

Jaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logoJaleesa Jaikaran in a white top posing against a pink background with the IPSY Hitting Pan logo

IPSY 101

Jaleesa Jaikaran’s Makeup Magic and Manifestation Secrets

Published on Oct 10, 2024

IPSY 101

Episode 6: Ash K Holm Is Setting the Record Straight

Published on Jun 13, 2024

IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.IPSY Hitting Pan podcast logo with two makeup tins that have hit pan.

IPSY 101

Season 2 of Our “Hitting Pan” Podcast Is Piping Hot—Catch Up Now!

Published on Sep 9, 2024

Beauty Amplified

Get to Know “Hitting Pan” Host and IPSY’s Senior Director of Content Bethany Blair

Published on May 15, 2025 • 6 min read

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