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Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.

Beauty Amplified

58 Women-Founded Beauty Brands We Can’t Stop Recommending

Published on Feb 24, 2026 • 15 min read

Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.

Beauty Amplified

Hye Young Kim Is Rewriting What Modern Skincare Can Be

Published on Feb 24, 2026 • 5 min read

Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.

Beauty Amplified

Celebrating Black Beauty, Creativity, and Culture—This Month and Always

Published on Jan 23, 2026 • 3 min read

It's about glam time you treated yourself.

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The Pride Makeup Looks We Can’t Stop Screenshotting

Published on May 22, 2026 • 8 min read

Collage spotlighting LGBTQ+ beauty founders and creators, celebrating influential voices shaping the beauty industry through artistry, innovation, and inclusive self-expression.Collage spotlighting LGBTQ+ beauty founders and creators, celebrating influential voices shaping the beauty industry through artistry, innovation, and inclusive self-expression.

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Meet the LGBTQ+ Founded Brands Shaping the Future of Beauty

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3 headshots of Asian beauty brand founders3 headshots of Asian beauty brand founders

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The AAPI-Owned Beauty Brands Defining the Industry Right Now

Published on Apr 27, 2026 • 6 min read

Portrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty visionPortrait of Amy Liu framed by Tower 28 products, highlighting the brand’s signature lineup and founder-led beauty vision

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Amy Liu Didn’t Want Safe Beauty to Be Boring—So She Changed It

Published on Apr 27, 2026 • 5 min read

Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.Collage of three women founders of female-founded beauty brands, shown in circular portraits against a soft purple watercolor background with floral accents.

Beauty Amplified

58 Women-Founded Beauty Brands We Can’t Stop Recommending

Published on Feb 24, 2026 • 15 min read

Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.Hye Young Kim, founder of OLIVIAUMMA Skincare, wearing a sleek low bun, natural glowing makeup, and gold jewelry at a beauty industry event.

Beauty Amplified

Hye Young Kim Is Rewriting What Modern Skincare Can Be

Published on Feb 24, 2026 • 5 min read

Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.Three portraits of Black beauty creators, brand founders, and more appear inside pink heart shapes on a deep red background.

Beauty Amplified

Celebrating Black Beauty, Creativity, and Culture—This Month and Always

Published on Jan 23, 2026 • 3 min read

Two portraits of Black beauty founders appear in red circular frames, surrounded by cherry illustrations on a pale pink background.Two portraits of Black beauty founders appear in red circular frames, surrounded by cherry illustrations on a pale pink background.

Beauty Amplified

Our Favorite Black-Owned Beauty Brands That Remind Us Why Representation Matters

Published on Jan 23, 2026 • 18 min read

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