How IPSY Original Choice Works (and Why You’ll Love It)

What Is Choice?

Think of Choice as another way of making your IPSY Original even more you. Each month, IPSY Original subscribers get to choose 1 product for their bag from a lineup of curated options. It’s the ultimate beauty hack: you pick one, and we’ll fill in the rest with products to round out your monthly mix.

If you have an IPSY Extra or IPSY Ultimate subscription, your personalization works a little differently. Check out IPSY Extra Build Your Box details and IPSY Ultimate Build Your Box details for more information.

When Does Choice Happen?

Your Choice date changes from month to month, so the best way to stay up to date is to check your IPSY account and emails for reminders. But you can expect it to happen between the 20th and 26th of each month.

PSA: Choice is the party you don’t want to be late to—so once you know when it starts, set your alarm! But if you happen to miss out, don’t worry. We’ll still match you with the best picks based on your Beauty Profile and product reviews.

Why Should I Make My Choice?

Because it guarantees your IPSY Original assortment always includes something you know you’ll be excited about. From buzzy launches to cult-favorite staples, Choice is your way of making your IPSY membership feel customized to your vibe.

Final Thoughts

Choice is more than just a perk—it’s what makes IPSY Original uniquely yours. Stay on top of your Choice dates, and you’ll always have something to look forward to every month.