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New to Rare Beauty? Here’s Our List of the 8 Best Products!

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Published on Jan 27, 2025 • 4 min read
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It’s rare (see what we did there?) to encounter a celebrity beauty brand that not only captivates its fan base but also industry professionals and beauty enthusiasts. We’ve seen it only with a few standouts—one of them being RARE BEAUTY. The Selena Gomez–founded brand has taken TikTok and every makeup artist’s kit by storm, thanks to a makeup line of products that are weightless, pigmented, hydrating, cruelty-free, and ergonomic. The multi-hyphenate entertainer launched everything from an eyeshadow stick and brow pencil to eyeliner, concealer, and more.

It also doesn’t hurt that mental health and diversity in skin tones are at the helm of the brand, which Gomez is actively involved in. She even picked product names that double as positive affirmations, and her products have drugstore prices with luxury quality. And did we mention she has a Rare Impact Fund tied to the brand? Whether RARE BEAUTY is already your fave or you need a guide to the best picks or an excuse to hit up Sephora for a fresh makeup look, keep reading for our list of the eight best RARE BEAUTY products—in no particular order, because they’re impossible to rank!

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The Best RARE BEAUTY Products

1. RARE BEAUTY Positive Light Liquid Luminizer Highlight

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This bad boy has the Midas touch. The stunning, buildable liquid highlighter offers a gold finish that always makes it to our makeup bag. We’re fans of this product’s versatility, something one of our IPSY members agrees on. “I use it everywhere!” they commented. “Cheeks, eyelids, over lipstick to add that shimmer glow, highlighting nose. I even use it as a base on my lids to give a bronze eyeshadow an extra dimension.”  

We also love its ability to take a look from day to dusk. Especially when it comes to a big night out, this longwear gem provides the ultimate statement that can pass the test of sweat.

2. RARE BEAUTY With Gratitude, Dewy Lip Balm

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If you enjoy a decadent, creamy consistency like we do, you’ll love the indulgent formula that is RARE BEAUTY’s lip balm. This product is even known to surprise people new to the brand. One IPSY member wrote, “Goes on like a dream and deposits a gorgeous amount of color. It’s balmy yet not overly greasy, and stayed on well even with drinking.” 

Coating the lips with moisture, shine, and rich shade, this pigmented pick ensures you can even forego lipstick.

3. RARE BEAUTY Liquid Touch Weightless Foundation

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The last thing we want when we wear makeup is to feel like we’re wearing makeup. That’s why we’re such big fans of this RARE BEAUTY foundation, which offers a serum-like consistency even while being a medium-coverage makeup product. Perfect for dry skin, the second-skin formula has a wide shade range blends effortlessly, keeping us looking fresh and fabulous all day long. A light application can even fill in for a tinted moisturizer, while several applications can offer that full-coverage feel.

4. RARE BEAUTY Mini Perfect Strokes Universal Volumizing Mascara

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Pocket-sized, non-flaking perfection comes in this mascara mini. No two sets of lashes are the same, and we find that this magic formula has a multifaceted effect on us and everyone we know. From its length-extending and volume-boosting abilities to its buildability and weightlessness, this mascara really is the all-in-one, one-size-fits-all anomaly. 

5. RARE BEAUTY Soft Pinch Luminous Powder Blush

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This bad boy is the ultimate tag team product we love layering atop the RARE BEAUTY Soft Pinch Liquid Blush (see below). But even worn alone, this radiant formula keeps us looking alive with luster using just a few swipes of silky powder, which even gives us cream blush vibes.

6. RARE BEAUTY Soft Pinch Liquid Blush

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This product has gone insanely viral for a reason. Not only are the shades deeply pigmented, but they’re versatile, durable, and come in dewy and matte finishes. With 13 shades to choose from, you’re sure to find a fave.

7. RARE BEAUTY Warm Wishes Effortless Bronzer Stick 

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Beauty beginners, this way! We kid, we kid, but really though—we love how easy these bronzer sticks are to apply. They seamlessly melt into the skin with minimal effort, offering up an easy tint, regardless of experience level. 

8. RARE BEAUTY Kind Words Matte Lip Liner

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Creamy and waterproof with a glides-like-a-dream formulation, these really are the ultimate lip liners. The versatile array of shades also blend and smudge effortlessly with pretty much any lip shade or lip oil you can think of (including the made-to-match RARE BEAUTY lipsticks, of course). We also love the balmy finish that keeps our lips from looking dry.

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