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Alexandra Schultz

We’ve all heard it time and time again: “Listen to your mom.” And as much as we try to resist and make our own way, she tends to know what’s best for us—especially when it comes to beauty. Before GRWMs, BeautyTok, and IG Reels, there were our moms, grandmas, and mother figures—the OG beauty influencers.
Whether it’s their signature red lip, perfectly voluminous hair, or wacky (but valid) skincare hacks, moms always just get it when it comes to beauty. They always look polished and put together in their own way—and they’re our biggest inspo because of it. But what’s their secret? This Mother’s Day, we’re finally listening and taking notes. We asked the IPSY team to share the best beauty tips they learned from their moms—and let’s just say their wisdom is unmatched.
It's about glam time you treated yourself.
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Yes, mayo and eggs aren’t just kitchen staples—they’re also fantastic for helping to condition and moisturize your hair.
“She swears it deeply conditions your hair—and that the egg makes your hair stronger and shinier. My mami had bomb hair through her 50s too! Mix two tablespoons of mayonnaise and one tablespoon of olive oil well before adding an egg to the mix. Apply the mask to your scalp and hair. She would sometimes put Saran wrap around it. Then, rinse with cold water after an hour. Lastly, shampoo and condition per usual.” -Diana, VP of Creative
You never know when you might need a little extra moisturizer, so the best bet is to keep a mini version of your faves in your extra Glam Bags, car, and anywhere else you can to stay prepared for beauty emergencies.
“This tip might drive your roommate or partner crazy, but my mom taught me to leave mini versions of my go-to products—usually lip balm or hand cream—wherever I might need them. That means I have little jars and tubes of beauty products tucked in kitchen drawers, by my bed, next to the couch, and in my car. That way, whenever I need something, I don’t have to go too far!” -Susan, Sr. Manager of Copywriting

We’re all about creative expression through makeup, no matter what that looks like for you, but we also love when makeup is used to flaunt what you have. It’s all about doing what makes you feel the most cared for and confident.
“Growing up with my Iranian mother, I remember she was always a big fan of natural, no-makeup makeup looks. She would often say, ‘Enhance your natural beauty by applying makeup in a way that friends notice, but foes won't.’" -Mahdis, IPSY Freelance Creator

Sometimes the best glow comes from doing less. Opting for a simple routine can not only give your skin a break and a chance to breathe, but it can also be a good opportunity to appreciate and love your effortlessly beautiful features that came from your mama and your mama’s mama. “Minimal is beautiful. Don't overdo it.” -Melissa, Brand Marketing Manager

We all know SPF is important on a sunny day, but did you know we need SPF on rainy days too? Don’t forget your SPF no matter the weather.
“My mom taught me to always wear SPF—rain or shine! She said I would thank her later, and I will take this time now to say she was right. Thank you, mom!” -Julia, Senior Social Media Manager

With the thin ‘90s brow trend in full effect right now, we ALL need to take notes. Overplucking traumatizes the hair, which makes it difficult to ever grow back.
“I was an impressionable teenager in the early 2000s, but managed to avoid overplucked eyebrows thanks to the wisdom of my mom. She convinced me to stick with my natural shape, which has saved me a lot of time and headaches over the years—though now that thin brows appear to be having a resurgence, I might need an encore of her pep talk!” -Lindsay, Senior Project Manager

Besides the power they have to make you feel like the total queen that you are, silk pillowcases definitely have benefits for the skin and hair (think: minimal wrinkles and frizz!) because of their frictionless material.
“My mom swears by her silk/satin pillowcases. She says they reduce wrinkles." -Ally, Senior Integrated Marketing Manager

We’ve heard it before and we’ll say it again: NEVER leave the house without applying SPF. It should be a non-negotiable in everyone’s routine, not only for cosmetic reasons, but because it protects your skin against cancer and sun damage.
“My mom taught me that protecting your skin from the sun is everything. When I was growing up, she’d wear driving gloves in the car to protect her hands and arms and a visor with an exaggerated shield to cover her face, and of course, she’d slather on SPF to the max! To this day, she has the most stunning skin of anyone I know with barely a wrinkle in sight. Now, even if I’m just walking outside for a minute to grab the mail, I make sure I have a layer of sunscreen on and try to reapply throughout the day. If I’m wearing makeup, a fine-mist sunscreen spray is a nice way of getting more SPF on without disturbing your foundation.” -Tiffany, Editorial Director

Your neck and décolletage deserve the same love as your face. Not only is the skin here thinner and more delicate, but it also contains fewer oil glands than your face, meaning it produces less natural oils and is therefore one of the first areas to show visible signs of aging. So, the next time you’re applying your SPF and serums, make sure to bring them all the way down. Trust us—your future self will thank you.
"My mom, Simone, always says your face doesn’t stop at your chin. She always taught me and my sister to treat our necks the same way we treat our faces every single day, especially when it came to SPF. It’s one of the first places to show sun damage, and one of the easiest to forget." - Stacey, Chief Marketing Officer

If you could only have one makeup product for the rest of your life (besides SPF, of course), that product should definitely be lipstick. Why? The simple application can brighten up your face and your mood.
“I don’t think there was a moment growing up that I saw my mom and grandma without their signature swipe of lipstick. It didn’t matter if we were running to the grocery store, picking up my brother and sister from their sporting events (I’m not really the athletic type, so I was usually on pickup duty!), or even going to a movie. According to Carolyn and Betty, everyone could use a little color—and they’re totally right. A dab of lipstick just wakes everything up and adds some life back to your face. Their go-to shade: a mid-tone pinky brown with a little bit of shine. Even today, you can always find a couple well-loved tubes of MAC Cremesheen Lipstick in Créme in Your Coffee at the bottom of my mom’s purse.” -Maddie, Deputy Editor

Not only will this help you feel refreshed and well-rested when you wake up the next morning, but we’re sure there’s some evidence that being angry causes wrinkles.
"Try not to go to bed angry. Your face will thank you in the morning." -Melissa, Casting and Talent Relations
The petroleum jelly has been used for generations to heal cracked, dry skin, but did you know it can do way more than just that? We think the multi-hyphenate product is a must in anyone’s routine.
“‘Vaseline for everything. Chapped lips? Vaseline. Dry hands? Vaseline. Makeup remover? Vaseline. No mascara? Vaseline.” -My mom somewhere in the house while she applies Vaseline” -Sarah, Social Strategist
We love a good DIY moment, especially when it comes to DIY hair products (hair products always have a hefty price tag). And if they promote hair growth? Sign us up.
"My mom mixes 1/4 cup white vinegar or apple cider vinegar with 3/4 cups of water and uses it as a hair/scalp rinse once a week to promote hair growth." -Kylie, Senior. Project Manager
It may seem like a no-brainer, but getting enough sleep does wonders for your skin (they don’t call it “beauty sleep” for nothing). When you hit the sack, your skin’s blood flow increases, which helps rebuild collagen and repair UV damage.
“Sleep is important. Best beauty tip ever. LOL.” -Ahseem, Project Manager

Routines and consistency are the most important things needed to see change, and skincare is no different. When you stick to a skincare routine specific to your skin type and concerns, you WILL see improvements. The most important products to have in your skincare regimen? Cleanser, serum, and moisturizer.
“Cleanse your face twice before bed and apply serum and moisturizer. Don't cleanse your face in the morning to retain all the natural oils!” -Rita, Photographer

It happens to the best of us: You come home late, lay down for a second, and next thing you know, it’s the next day and you’ve fallen asleep with your makeup on. Our advice? Avoid this scenario at all costs. Falling asleep with your makeup on has all kinds of consequences, like premature aging, collagen degradation, and acne flare-ups. It’s best to wash off the day as soon as you walk in the door.
“My grandma has the most beautiful skin you’ve ever seen. We get stopped all the time while out by people asking her what her secret is. What does she say? ‘The number-one most important thing: NEVER go to bed at night without removing your makeup. No amount of masking and cleaning the next day will make up for this bad habit!’ She swears this is the reason why her skin looks the way it does at 90, and I have no choice but to believe her. ” -Alexandra, Senior. Copywriter
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