IPSY Welcomes You to the Year of Yes

By Maddie Aberman

Published on Dec 22, 2025 • 3 min read

There’s something electric about January—not the “new year, new pressure” energy, but the quiet hum of possibility. A blank calendar. A fresh moisturizer. A lipstick you’ve been saving for a moment that never quite arrived. This month, we’re leaving perfection at the door and letting curiosity take the lead.

Welcome to The Year of Yes, a year of saying yes to trying, yes to experimenting, yes to discovering the versions of yourself waiting in your next IPSY subscription. Maybe it’s the eye look you’ve always been intimidated to try. Maybe it’s switching up your hair. Maybe it’s finally committing to winter skincare that doesn’t leave you feeling like a lizard by noon. Whatever your “yes” looks like, January is the time to play.

It's about glam time you treated yourself.

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And because trying something new feels even better when you’re doing it together, we’re kicking off 2026 with Try January, our month-long celebration of experimenting with fresh shades, new favorites, and routines that get you excited to get ready again. Think: daily beauty prompts, inspiring challenges, and permission to have fun with your routine (even if your only audience is your front-facing camera on Zoom).

The beauty universe is more than ready, too. Our 2026 Beauty Horoscopes reveal what the stars think your glam era should look like, while our deep dives into 2026 makeup trends, skincare trends, hair trends, and nail trends map out the shades, shapes, ingredients, and textures you’ll see everywhere this year. Spoiler: It’s going to be a very good year for anyone who loves color, glow, or a theme.

Of course, the Year of Yes also means saying yes to taking care of your skin, especially in the depths of winter. Our guides to the best winter moisturizers and the science behind inflammaging break down how to support your skin barrier so your glow doesn’t take a seasonal vacation.

Whether you’re stepping into January with a bold lip, a new haircut, or simply a willingness to try, this is your moment. Say yes to the experiment. Yes to the switch-up. Yes to the spark of joy that gets you excited to open your Glam Bag in the morning.

Here’s to a year of yes, and the beauty that comes with it.

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