Halloween is the penultimate holiday for makeup lovers. It’s the only day of the year that lets you truly flex your glam skills, Halloween costume creativity, or just your commitment to a simple-but-perfect pop culture reference. And this holds true whether you’re party hopping or getting in character to toss candy to (and maybe terrify) the trick-or-treaters.
So however you celebrate this holy holiday of glam, it’s the perfect time to try out truly stellar Halloween makeup looks and challenge yourself with some makeup tutorials beyond the usual cat whiskers. TikTok transformation, anyone? We know you’ll nail it. Then, show us your best Halloween makeup try by tagging @IPSY in your look on social media.
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If you didn’t have “Pink Pony Club” stuck in your head at some point this year, were you even on the internet? Chappell Roan’s campy, costumey performances provide plenty of material to work with for Halloween makeup ideas, but we’re partial to her Midwest Princess album cover. You’ll just need a pale white foundation with a powdery matte finish as your base. Top with soft blush, pale blue shadow, and a red lip. Complete the look with a tiara and a sash.
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Sci-fi fans, this one’s for you. Show off your evil side with this conceptual take on Dune’s House Harkonnen—the ruthless royal family we love to hate. Sharp graphic liner, silver touches, and a layer of black lip gloss make for a moody Halloween makeup look.
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Challengers turned us all into novice tennis players (or just spectators), thanks to Zendaya—aka Tashi Duncan. The minimal, glowy makeup gives an “I’m not sweaty, I’m dewy” effect that’s also an easy last-minute Halloween DIY. Slick your hair into a simple ponytail twist braid and bust out your tennis racket. Set, match, serve.
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Pat McGrath’s viral porcelain skin from Maison Margiela’s Couture Spring/Summer 2024 runway show was the makeup moment of the year. The secret to the glass-like finish? A thin layer of a peel-off gel face mask. It’s chic, unexpected, and guaranteed to look great in photos.
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The ton will have a lot to say about this Halloween look. Penelope Bridgerton, or should we say Lady Whistledown, gave us so much more than the famous carriage scene—like this luminous regency makeup look framed by soft curls. Just sport your best upper-crust English accent.
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There’s no country singer nearer or dearer to our hearts than Dolly Parton. Aside from her signature towering blonde wig, recreate Dolly’s folky spirit with a ’70s-inspired eye (any pastel hue will do) and a bold lip.
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Please, please, please…try this makeup look for Halloween. Get Carpenter’s signature look with generous blush that comes over the nose, bushy brows, and an ultra soft contour—oh, and an epic blonde blowout.
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Something bad is happening in Oz. If you aren’t already a fan of the Broadway musical Wicked, you will be soon when the movie adaptation arrives in theaters. Channel your inner Elphaba this spooky season with an all-over green skin tint, black lipstick, and a tall witch’s hat.
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If green Elphaba makeup isn’t your jam, then Wicked’s Glinda is the Halloween makeup for you. This good-witch counterpart just needs as much pink as possible—on the eyes, cheeks, and lips. Top with as much sparkle as you deem fit.
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It’s been 23 years (yes, really) since the Princess of Genovia graced our screens for the first time, but Mia Thermopolis’ makeup look is as timeless as ever with its soft-focus ’00s glam. Finish the look with a braided bun and crown.
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The only thing more stunning than watching a million backflips? Watching the gymnasts do it in full glam. Since no floor routine was complete without an eye-catching makeup look, what better way to show off your (makeup) moves this Halloween than with a gold medal–worthy graphic eye—and lots of setting spray.
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There are plenty of Barbie looks in this list, but Weird Barbie deserves her moment in the spotlight. The best part about this Halloween makeup look is that it’s impossible to make a mistake. Scribbles on the face and messy hair? Done.
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Romantic and vampy, Morticia Adams is a classic Halloween look for good reason. Anjelica Huston’s goth-glam calls for powdery pale skin, smoky eyes, sharp black brows, and a deep red lip. Throw on your drapiest black maxi dress and a long black wig.
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We love an out-of-the-box idea—like this glitzy Studio 54 disco makeup. Create a Twiggy-like eye with exaggerated lower lashes and floating liner above your crease, then fill in the negative space with mirrorball pieces and lash glue.
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Any makeup look from the princess of pop would be an instant crowd fave, but we’re partial to the video that started it all. With a little brown lip liner (a ’90s staple), a soft brown shadow, and pigtail braids, you’ll be ready for any Halloween karaoke that comes your way.
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Best believe we’re trying out this look. Taylor Swift’s music video for her song “Bejeweled” has us swooning over everything that sparkles. Fans showed up at her Eras tour in bejeweled outfits of their own and were sure to deck out their eye looks with rhinestones and jewel-toned eyeshadow.
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Romance, glamour, and plenty of melancholia to haunt your Halloween party plans. Live it up like Lana with a retro-inspired makeup look that includes a bold baby-blue eye, winged flicks of black eyeliner, and lots of inner angst.
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“And she was a fairy…” is one of our favorite TikTok sounds. Become your best ethereal self by playing around with this mystical look. We suggest adding rhinestones!
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Love purple? Show it off as Ursula from The Little Mermaid. You’ll need a lot of body paint for this look, and patience as you blend from your face to your neck. If you don’t want to cover your arms, you can opt for a black long sleeve T-shirt. The blue eyeshadow, red lip, and mole really tie this look together and make it recognizable.
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Jim Carrey’s role in The Mask is so iconic! Should you find yourself a yellow suit, this look is a must-try. You’ll need green face paint in a couple different colors to create the dimension of the mask with contouring and lines. Add in a maroon lip and the eye look of your choice.
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This is our favorite look Margot Robbie sported in Barbie. While the makeup is on the more minimal side, we love that the accessories make her hair pop: the long, flowing blond braid tied with a pink bow, and of course, the cutest beret!
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Silver eye makeup is trending! Why not hop on the trend by being Cruella this Halloween? Add in some black and white accents and of course, winged eyeliner, for extra dramatic flair. Bonus points if you bring your dog along with you all night.
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Another Disney classic. Test out your contour skills with this Pinocchio look—all you need is a couple complexion sticks in a variety of colors to get the wood-grain look of Pinocchio’s face. Pair it with a red lip and you’re good to go!
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We love how much creativity shines through in pop art looks. But this is the first time we’ve seen something scary within the creative style! It feels very Tim Burton, and we love the cartoon colors this creator used.
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Why be Bob Ross when you can be one of his coveted paintings? This creator is insanely talented, painting a whole world on themselves to create beautiful scenery. Carry around an artist palette and perhaps leave a piece of your canvas blank. If you have guests during a Halloween party, you can let them take a stab at the masterpiece themselves.
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Avatar looks are so otherworldly. We love the white freckles and how they pop. Plus, this look is totally recognizable and you can count on compliments from friends on Halloween night. There are so many tutorials on Youtube and TikTok to achieve this look, but when in doubt, turn on the movie for some live-action inspo.
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Here’s a cute Halloween-inspired eye look if you’re looking for something more subtle than scary. How cute are these tiny little ghosts created with liquid liners? The pearl accents make the perfect addition to this mini masterpiece.
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Snake makeup can be cute or, well, scary. Just ask @joo_mkp. Her green-and-black snake makeup is especially creepy and life-like with the intricate shading. Along with green SFX makeup, be sure you have an inky black liquid liner to help you create this look, like ILLAMASQUA Liquid Eyeliner in Black.
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After you watch Netflix’s new movie Blonde, take inspo from Ana de Armas as Marilyn Monroe with @misslaceynoel’s incredible makeup for Halloween. All you need is the white dress and a blonde wig and you’re set.
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Turn your classic skull makeup up a notch with crystals, like @gemini.yinn did here. Use glitter glue to ensure they don’t move and mess up your hard work. This MUA used NYX PROFESSIONAL MAKEUP products for the skull details and we’re thinking that probably includes the brand’s Glitter Primer.
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Arachnophobics, look away! Sure, you can make cute spider makeup by using black eyeliner with your nose for the base. Or you can get seriously spooky with @makeupmayralevg’s look featuring multiple eyes and serious fangs. Shudder.
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Fans of the Shrek moves will recognize Princess Fiona right away with this unique Halloween makeup. @paola_mkeup used mostly body paint to create the look, which went all the way down her chest. Why paint one face when you can create four?!
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Have a large black button laying around? Then this Disney Coraline makeup is totally do-able—with a little practice. MUA @makeupbyash.x used all makeup you might already have at home, including TOO FACED foundation and concealer and REVOLUTION PRO freckles and lashes. When finished, pop on the oversized button “in place” of your eye for the Insta.
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This classic Disney character is surprisingly easy to recreate, which is why we love it for a last-minute Halloween makeup look. After securing a black wig and faux lashes, make sure you have the perfect apple-red lipstick. We especially love BEAUTY FOR REAL Lip Cream + Color in Really Red.
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Some of the best Halloween costumes are ones that make you do a double take, like @kraftykacen’s take on the classic Little Bo-Peep cartoon. The creator used actual marshmallow Peeps for her crown and the HIPDOT x PEEPS palette for the makeup. Easter, who?!
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Creator @b_dockk writes she feels like a Candy Land character in this purple-and-pink makeup and we can’t think of a better description. We’re seeing a modern Sugarplum Fairy and we can’t wait to take inspo for this Halloween.
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Horror movie fans often skip the cat makeup and the Disney tutorials for something a bit scary—like Freddy Krueger. We can’t get over how realistic @jessicaslipstickscience’s recreation is, right down to the “bloody” eyes and that iconic hat.
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By using neon green pigment, @sapplesauce666’s makeup literally glows in the dark. Surprise your friends by using this color to create a variety of looks, such as a creepy skull or colorful doll.
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Practice your thin brows with this 1920s makeup that’s sure to turn heads. @mariaartistry added faux lashes on the lower lash line to give her eyes a pouty look, as well as exaggerated eyeshadow and wine-colored lips. Instead of an apple-red, choose a lipstick with more purple in it like TOO FACED Melted Matte Liquified Longwear Lipstick in Drop Dead Red. Don’t worry if the application gets a little messy, that just adds to the look.
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This costume from the 2019 movie Midsommar continues to be a Halloween fave. While you’re going to need a lot of fake flowers, the makeup here is pretty simple. @kraftykacen created little pastel flowers around her eyes to blend well with the entire look. Just grab your pastel eyeliner and get creative!
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The scary doll from the 2014 horror movie of the same name is a surprisingly easy makeup costume. Just ask @yolizart_beauty. You don’t need special Halloween makeup to create the doll look. This creator used TARTE COSMETICS Tarteist Creamy Matte Lip Paint in XOXO for the lipstick and the dripping “blood,” with L.A. GIRL PRO.color Foundation Mixing Pigment in White to craft the lifelike details.
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Nightmare Before Christmas’ Sally has the features of a doll so if you can nail that makeup, you’re halfway there. Add teal blue face paint and a red wig like @makeup.byamberpaige and you’re ready for a Halloween party.
Baker’s butterfly eyes look really intricate and complicated, but trust us, they’re easier to recreate at home than you think. Pack on your blue and purple shadows around your eyes in a sideways heart shape, blending as you go. Next, use an inky black liner to line your eyes and create the wing shape and veining. Add some dots using a white liquid liner, then finish with a few swipes of a volumizing mascara and peach blush. Want to take it to the next level like Baker? Pop on a matching lip. Bonus points for a purple wig and contacts!
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Want something more minimal and pretty? @webbmakeup’s got you. This pastel rainbow prism makeup looks exactly like a trendy Instagram filter IRL, and we love it. Don’t worry if you don’t have these exact colors. Just use the photo as inspo. Similar pastel shades will work just as well. Choose ones with a shimmery finish.
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2021 was all about tie dye. Keep the look alive with @beautybyablondie's tie-dye eye makeup. You can use any colors you have at home for this eye look, or grab a pack of multi-color face paint at any Halloween store.
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Looking for easy halloween makeup looks? The golden ticket goes to @beautybyjulia’s creative take on Violet Beauregarde from Tim Burton’s Willy Wonka's Chocolate Factory. Now make sure that gum is Dubble Bubble, and we’re totally sold.
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If there was ever a more ethereal Halloween makeup look, we haven’t seen it. The great news is that you probably already own all the makeup you need to recreate this flower crown fawn from @keikolynn at home, like bronzer. If you don’t have white eyeliner on hand, we suggest ESSENCE COSMETICS Kajal Pencil in White.
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We’re picking up on a Halloween makeup trend here. Only this time, @glambyzoelee is wearing the butterflies in her hair. Create a matching makeup look, and you’ll be an instant flower child. It all starts with a sunset eye makeup look and some faux freckles.
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@pomaq’s galaxy-inspired glam is giving us major Zenon: Girl of the 21st Century vibes (where’re all my ‘90s kids at?!). This costume idea is best done with various shades of shimmer eyeshadow and a holographic highlighter. OFRA COSMETICS Highlighter in Blissful is a great option with its illuminating pearl pigments.
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Equal parts scary and sultry, @chrisspy nailed this modern take on a classic Halloween makeup look. You pretty much just need black and white eyeshadow or face paint to create skull makeup. We love that she added a smokey eye to the mix.
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Break out the fake blood. OK, you don’t have to have SFX skills to nail this vampire look. You can use red lipstick! It wouldn’t be Halloween without a classic vampire costume, after all. But we wouldn’t be IPSY if we didn’t make it a little glam. Peep this smoky eye and red lip take on vampire Halloween makeup.
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We’ll admit that full body paint definitely takes @micaelakbeauty’s devil makeup to another level, but the commitment is totally worth it. Exhibit A: 👆
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Elphaba wishes her green glam was this gorge. @baileysarian’s alien Halloween look is out of this world...literally. If you want to recreate, you’re going to need a lot of green face paint and a really good black eyeliner—ideally, a liquid eyeliner.
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@roxettearisa’s puppet costume is just glam enough not to be super creepy, which is exactly what Halloween is all about IMHO (now brb while we have nightmares for a week).
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Want to give illusion makeup a go this Halloween? Pop art lips (like this look from @chloeybeauty) are the perfect place to start. Chances are, you have a pink lipstick at home. Instead of using black and white eyeliner to finish the look, we recommend choosing a product that’s approved for use around the mouth—just for safety’s sake! Halloween stores will have options but brands like NYX Professional Makeup do too.
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You can’t go wrong with a clown costume, and @deneandale’s Pennywise Halloween makeup just has the It factor, you know? Since this look is all about the red lip, be sure to choose a blue-red to really nail the look, like BEAUTY FOR REAL Lip Cream + Color in Really Red.
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Batman who? Here at IPSY, we’re team Catwoman all the way, which is why we’re so obsessed with @thegabrielzamaora’s take on the crime fighting superhero.
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There’s so much you can do with Disney makeup—literally the possibilities are endless. Take @margoldfish’s incredible take on the Mad Hatter from Disney’s 1951 animated feature film, Alice in Wonderland.
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Euphoria’s makeup artist Donni Davy recreates similar looks from the hit HBO show on her Instagram and each is perfect for Halloween. This one incorporates blue mascara (Benefit Cosmetics’ BADgal BANG! Volumizing Mascara in Blue), Juvia’s Place The Festival Eyeshadow Palette and some affordable rhinestones. So cool and easy to DIY!
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Sure, a spooky Pennywise is a great Halloween makeup idea but there are a million cool takes on clown makeup. This colorful look from @ambee.makeup features unexpected pastel hues of purple and blue. All you need is a matching lavender wig and a sparkly tiara to finish the pretty – but creepy — vibe.
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Like all clown makeup, there are various ways to do the Joker. The DC Comics character has a distinct look, but @oliviawest.mua’s take is somehow sultry and creepy at the same time. The addition of green temporary hair dye is an affordable but impactful addition.
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There’s a reason why Harley Quinn makeup is so incredibly popular every Halloween. You don’t need a lot of products to create the DC Comics character and you don’t need to be a makeup artist, either. @buchan_faye’s Harley Quinn only involves one colorful eyeshadow palette, black and white eyeliner, red lip gloss and false lashes. You get extra credit for the two-toned hair.
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People always talk about Wednesday Addams costumes for Halloween but the Addams Family character’s makeup is just as distinct. It’s pretty easy, too. It mostly involves a dramatic cat-eye and loads of false lashes. @xstxefx’s version adds a bold smokey eye.
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@marinamamic’s take on Bratz Doll makeup is especially eye-catching. You need a bit of skill for this makeup tutorial or a lot of patience. The key to this makeup is how large the eyes look when your real eyes are closed. Because of that, it’s pretty much all drawing with various eyeliner shades.
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Do you want to build a snowman? Yeah, we don’t either but we do want to recreate @be_different_withmissy’s Disney makeup. There are so many ways to evoke Elsa’s icy glam, but regardless, there’s one thing you’ll need: white eyeliner. As long as you have white eyeliner and/or face paint, you can draw on as many snowflakes as you desire. We like ESSENCE COSMETICS Kajal Pencil in White.
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Who knew extreme weather could look so cool?! @lenaaleew put her skills to work to create this stormy (not Stormi) look. It looks like she used a few eyeshadow palettes, black and white eyeliner, and two lipsticks to nail the makeup.
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If you have SFX skills, this bloody skeleton makeup will steal the show at any Halloween party. @inthechairwithtiffany needed latex and fake blood to finish her creepy look. We have to say it was totally worth it.
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@aureliamaemakeup used her SFX skills to create this scary—but funny—Halloween costume. You don’t even have to worry about what you wear. This makeup is all the costume you need.
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By erasing her eyebrows with makeup and creating fake cuts on her face, @shanimonique_mua quickly transformed into Tim Burton’s Edward Scissorhands from the movie of the same name. To hide your brows, use a color-corrector with concealer and setting powder on top. You might have to do all these steps a few times to really cover the hair.
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Channel your favorite popstar with Ariana Grande-inspired makeup. @ellejamesmakeup nailed it with pink eyeshadow and graphic eyeliner, as well as the sky-high ponytail. VIOLET VOSS Pinky Promise Eyeshadow Palette has all the warm shades you need.
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Looking for an easy Halloween makeup idea? A cat is always cute and easy to make unique to your vibe and costume. You really just need a pink lipstick and some black eyeliner. Try REALHER Eye Am Amazing 24HR Eyeliner in Black for a formula that really stays put.
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If Jurassic Park was your fave movie growing up, this makeup tutorial is perfect for you. @emerald_alicemakeup’s shimmery green makeup seriously resembles a dinosaur’s scales without using SFX products.
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Ash Walker shows off another fun take on animal print lids from the feline perspective. Since leopard print is so versatile, you can rock it with literally any shade of bold lip—we love the warm brown F.A.R.A.H Matte Liquid Lipstick in Coco. Complete the wild glam look with a matching headband, mani, or even a full-on catsuit.
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Time travel to Woodstock with these psychedelic floral lids in bubblegum pink, lime green, and bright yellow. P.S. If you’re looking for vintage-inspired beauty, @devyncrimson’s feed is packed with inspo.
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Tap into your inner artist because @kickiyangz’ playful, Keith Haring-inspired makeup is a great way to get the creative juices flowing. You’ll def want to have high-performance cream pigments and a liner brush (or felt tip liner like IL MAKIAGE Black Card Waterproof Liquid Eyeliner) for the detail work.
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It ain’t easy being green (as in, all-over body paint), but the results are well worth the effort as seen in @madeyewlook’s epic Poison Ivy transformation. So if you’re feeling a little extra this season, consider busting out the paint brushes.
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Clueless over your Halloween look this year? As if! Do as @davidlopezzz does and whip up your own version of Cher’s quintessentially ‘90s getup. Bonus points if you have an old school cell phone, too.
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The show may be over, but the Khaleesi Halloween costume idea will live on forever. If you look closely at @anneprettyness’ creative interpretation of Daenerys and her dragons, you’ll see she used press-on nails to create scale-like texture. Genius!
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The terrifying creation of Dr. Frankenstein never looked so good. @juliemcewenx sells the alluring green monster look with the addition of a purple smoky eye (with a little inner corner shimmer) and red lip. Top it off with a wild wig of your choice.
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If you want to get *extremely* specific yet instantly recognizable, opt for an early aughts award show look. Transform into Christina Aguilera—AKA Xtina—with a glossy lip and brown liner combo, two-tone hair, and, perhaps the scariest feature on this list, the infamous skinny brow.
Halloween is just one day (or week if you really go for it), so live out your makeup dreams all year long. Take our Beauty Quiz now to get started with your own IPSY beauty subscription. Already an IPSY member? Refer your friends to earn points, which you can use toward products. Either way, don’t forget to check us out on Instagram and TikTok @IPSY.
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